Who are we at Siali?

Siali is a startup that was born with the main objective of creating a product for industries, using mainly three technologies: circuits design and prototiping, deep learning based computer vision and artificial intelligence. 

From here borns “Siali Inspector”, an integral tool of computer vision in which we use deep learning that is oriented to companies from differente industries. This tool, allows companies that have visual inspection processes being done by people, automate them.

Sergio Pesquera Valadés

CEO & Co-Founder

Graduated from the University of Cantabria in Electronics and Automatisms engineering, has worked on NXP Belgium (previously known as Philips), winner of Yuzz Cantabria 2017, worked also in a previous project called “Edimot”.

Profile oriented to the analisys of high level problems, great knowledge of different technologies that can be used for different problems. Great communication skills and of opportunity search, in different sectors.


Jaled Moustafá Calvo

CTO & Co-Founder

Graduated from the University of Cantabria in Electronics and Automatisms engineering, founder of “Edimot”, has made his degree thesis about Machine Learning.

His main activity is the investigation of new technologies to resolve low level problems, great experience in the design and prototipe of electronic circuits, he has made computer vision and artificial intelligence related projects. Has also experience on giving talks and classes both high level and low level.


Miguel Betegón García

Machine Learning engineer

Telecommunications Engineer, achieved at the University of Cantabria and having carried out the Master’s Thesis in Siali, whose objective was the development of a vision system with Deep Leaning for the verification of safety equipment in industrial environments, laboratories and large surface.

His occupation is the development and deployment of Machine Learning models, having the skills of software development and combining innovation with the real world.





Francisco Dueñas López

Senior Business Advisor (External)

EMBA at Deusto and Insead. Innovation Masters Degree. PEGE at ESADE and Executive Education at IESE and IE. Degree in Business and Geography.

Outstanding experiences:
Strategic and Innovation Director at Tirso Group, Innovation product manager at Teka Group and Project Manager at Applus Norcontrol. 

Specialization in Innovation (Design Thinking, Lean Start Up, agile), Business Strategy, Business Development and Project Management. Experience in Home appliances Industry, Steel Industry, Breweries Industry, IT, Horeca, New technologies and Business Consultancy. Strong analytical and conceptual thinking; Identifying and evaluating new business opportunities by conducting market research, market analysis and market insights. Focus on client.


Enrique Pernía García

Machine Learning Developer

Last year student of computer science degree at University of Cantabria.

Currently making his degree thesis on Sali, he is passionate about computer science and has taken care of training on his own both online and face-to-face courses shuch as Ironhack with very good results (Hackaton winner with his project head2head).

He can apply his knowledge to merge both, machine learning and web development technologies to make solutions for real world problemas.


Anuar Moustafá Calvo

Machine Learning Developer & Hardware

Since he was a child, he was enthusiastic about new technologies and the DIY world, who take him to study computer engineering at the University of Cantabria and to want to learn more and more in this environment of new technologies.

Experiences in the development of computer programming, communication systems and digital electronics. His occupation is to develop and implement artificial intelligence and machine learning systems effectively, in the most diverse environments.







Pilar Sánchez Sausa

Data scientist

Graduate in Web Application Development, doing her final project with the Laravel framework developing in PHP.
Enthusiast of self-taught learning, training and certifying in courses both face-to-face and online.

Experience in the creation and maintenance of web pages using different programming languages, as well as the management of databases.

Currently working at Siali, where she will analyze and interpret large databases to enable the capabilities of machine learning, accelerating its learning and allowing its automation.



Juan Toca Mateo

Machine Learning Enginner

Graduated in Computer Engineering from the University of Cantabria in the branch of computing and treasurer of the Student Meeting of Technical and Superior Engineering in Computer Science during the 2020-2021 financial year.

With an investigative soul, since the beginning of his Training at the university developed a special interest in theoretical computing and artificial intelligence within being multifaceted at a technical level.

Its main task is to transfer the state of the art of artificial intelligence models to practical use cases as well as provide technical support to other colleagues.



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